Link-in-Bio Pages, Explained: What Creators Should Put on One
Maker's note: 기준일 2026-10-03. Written by the AZET team (AZET 운영팀) — we build and operate azet.io, and AZET Creator, our link-in-bio product for creators, is part of the AZET family. Any status statement below is current as of October 3, 2026.
Most social platforms give you one spot for a link in your profile. If you have a shop, a newsletter, a portfolio, a latest video, and a booking page, that single slot becomes a bottleneck. A link-in-bio page solves it: one link in your profile that opens a simple page listing everything else. We make one — AZET Creator — but this guide is about doing it well with any tool.
What a link-in-bio page is for
A visitor taps your profile link because something you posted made them curious. The page's job is to get that curious person to the right place in one more tap. Everything about a good page follows from that: it should load quickly, be readable on a phone, and make the most important link obvious.
A structure that works
| Section | What goes there | Tip |
|---|---|---|
| Header | Name, short description, profile image | One line on what you do |
| Primary link | The one thing you most want people to do now | Put it first and label it clearly |
| Secondary links | Shop, portfolio, newsletter, other platforms | Keep to a handful |
| Contact | Business inquiries | Use a business address, not personal |
Lead with the current priority
If you just released a video, launched a product, or opened bookings, that goes at the top. Rotate it as priorities change. A page with a stale top link quietly wastes your best traffic.
Label links by what happens
"Shop my prints" beats "Store." "Read the newsletter" beats "Substack." Visitors should know what they'll get before they tap.
Fewer links, more taps
A long list makes every link less likely to be clicked. If you have fifteen links, ask which five matter this month and archive the rest.
Practical checks
- Test on a phone. Most visitors arrive on mobile.
- Tap every link after each update. Broken links are common and easy to miss.
- Check load speed. Large images slow pages down on mobile data.
- Match your branding. Consistent names and images across platforms help visitors trust they're in the right place.
- Review monthly. Remove expired promotions and dead links.
Privacy and safety
A link-in-bio page is public. Don't list a personal phone number or home address. Use a dedicated business email for inquiries. If you link to a booking or payment page, make sure it's the official one, and be wary of anyone asking you to change your links to theirs in exchange for promotion.
Disclosures
If any link is sponsored or earns you a commission, disclose it clearly on the page and in your posts. Requirements vary by country and platform, so check the rules that apply to you. Clear disclosure also simply builds trust with your audience.
About AZET Creator
AZET Creator is the AZET family's link-in-bio product for creators, listed at azet.io. We're keeping this post to that one-line description and the general practices above, rather than listing product features here. The broader AZET portal also hosts the waitlist for azet, the AI assistant we're building, which as of October 2026 is in early access with pricing not yet published.
FAQ
What is a link-in-bio page? A simple page, reached from the single link in a social profile, that lists the links a creator wants visitors to find.
How many links should I include? As few as possible — typically a primary link and a handful of secondary ones. Fewer choices usually get more taps.
What should go at the top? Your current priority: the latest release, product, or booking page. Update it when priorities change.
Is it safe to put contact details on the page? Use a business email. Avoid personal phone numbers and home addresses, since the page is public.
What is AZET Creator? The AZET family's link-in-bio product for creators, listed at azet.io.
Learn more
You can find AZET Creator and the rest of the AZET family at https://azet.io, along with the free, no-obligation waitlist for the azet assistant. Whatever tool you use, keep the page short, current, and honest.