Brand Guidelines
How to refer to azet and AZET in articles, reviews, and partner materials. For anything not covered here, write to hello@azet.io.
Our names
| Name | Use it for | Example |
|---|---|---|
| azet | The product, our AI assistant. Always lowercase in running text, even at the start of a sentence. | “We’ll email you when azet opens.” |
| azet Business | The version for organizations we plan to offer at launch. Lowercase azet, capital B. | “azet Business” |
| AZET | The company that makes azet. All capitals, in legal notices, page titles, and when you mean the company. | “© 2026 AZET”, “About AZET” |
| AZET.io | Our publisher or developer name only where AZET is already taken on an app store or developer platform, for example Google Play. Elsewhere, such as GitHub and PyPI, we appear as AZET. Where a store shows the legal entity, it shows AZET LLC. | “Developer: AZET.io” (Google Play) |
Our tagline is “One AI for your whole day, from A to Z.” Please quote it as written.
azet hasn’t launched yet. When you write about it, describe plans and features as planned, not as available today.
Wordmark and company mark
The product wordmark is the word azet in lowercase, set in Pretendard Medium. The company mark is the AZET wordmark drawn in straight strokes, with an A that has no crossbar (Λ). On its own, that Λ is our symbol, used for the favicon and app icons.
We don’t offer downloadable logo files on this page. If you need them, ask us at hello@azet.io.
Colors
The brand is achromatic: contrast does the work that color would. Ink is never pure black.
| Color | Hex | Use |
|---|---|---|
| Ink | #0d0d0d | Wordmark, headings, primary buttons |
| Secondary ink | #5d5d5d | Body text |
| Tertiary ink | #8f8f8f | Captions and small print |
| Rule | #e5e5e5 | Hairlines and borders |
| Subtle ground | #f7f7f8 | Panels |
| White | #ffffff | Background |
| Bloom | #d9d4ff, #ffe4d1, #cfe6ff | Soft background glow only, never text or buttons |
Typography
- Typeface — Pretendard, falling back to the system sans-serif.
- Headings — Bold, with tight letter-spacing.
- Body — Regular, with generous line height.
- Wordmark — Medium, letter-spacing −0.03em.
Please don’t
- Change the name or the marks: no “Azet” or “AZet,” no recoloring, stretching, outlines, effects, or redrawn versions.
- Use our names or marks in a way that suggests AZET endorses, sponsors, or partners with you, your product, or your content, unless we have agreed in writing.
- Use azet or AZET in your own product names, domain names, app names, or social media handles.
- Combine our marks with other logos to make a new mark.
Media and brand requests
For press, partnership, and brand-use questions, or to ask for logo files, write to us.