What is performance marketing?
Performance marketing is a way of running ads that measures what people actually do after they see an ad, such as buying, signing up, or asking for a consultation. Each of those actions is a conversion, and the numbers are used to keep adjusting budget and creative. AZET is an AI company. Using AI to run the repetitive parts of this work is one of the things we do.
How is performance marketing different from brand advertising?
The goal is not how many people saw the ad, but what the ad spend actually returned. That is why the work continues after the ads go live: the numbers are reviewed and acted on every day.
| Aspect | Brand advertising | Performance marketing |
|---|---|---|
| Goal | Awareness and favorability | Conversions such as purchases, sign-ups, and inquiries |
| Main metrics | Impressions, reach, views | Conversions, cost per acquisition (CPA), return on ad spend (ROAS) |
| How often it changes | Per campaign, over long stretches | Creative and budget, continuously |
What comes first in performance marketing?
Conversion tracking. If conversions are not captured accurately, your CPA and ROAS are wrong, and moving budget based on wrong numbers makes results worse.
- Define the conversion — Choose one action that makes the business money, such as a purchase, a sign-up, or a consultation request, and measure against it.
- Install tracking — Set up the ad platform's pixel together with its Conversions API, which sends conversions from your server, so fewer conversions are lost in the browser.
- Break it down — Conversions need to be visible per creative and per campaign so you can tell which creative actually led to sales.
How does AZET run performance marketing?
In four stages: audit, design, operation, and reporting. AI handles the repetitive work.
- Audit — We go through your current ad accounts, creative, and landing pages to find the bottlenecks. You get the written audit before you sign a contract.
- Design — We propose a campaign structure and budget plan built around your goal.
- Operation — We use AI to produce dozens of image and copy variations and test them at the same time. Campaigns are checked automatically five times a day and budget is reallocated. Creative that does not perform is filtered out by the data.
- Reporting — An automated report on what drove sales arrives at 9 a.m. KST every day, and spend and results are shared exactly as the ad platforms record them. We set next month's direction together.
What should you check when choosing a performance marketing agency?
Look at the contract terms and how the numbers are reported before you look at how much performance is promised. In agency relationships, problems usually start with the contract and the reporting, not with performance.
| What to check | Why it matters | AZET |
|---|---|---|
| Prepayment | If you pay months up front, it is hard to walk away even when results are poor | No prepayment, billed monthly in arrears |
| Cancellation terms and fees | Without a cap, you cannot know the cost of leaving in advance | Cancellation terms and the fee cap are on the front page of the contract |
| Access to the numbers | A summary report alone can’t confirm actual spend and results | Ad-platform records shared without edits |
| When results fall short | “Guaranteed results” tends to be loosely defined | No promise of guaranteed results; how fees adjust when results fall short is written into the contract before you sign |
| When you see the audit | You need the audit before signing to judge whether the proposal fits | Audit delivered before the contract |
How do I get started? Email hello@azet.io. We review your ad accounts and creative first, then send you a written audit. The audit is free, and you get it before you sign anything.